Ulta Beauty’s 25 Days of Beauty Advent Calendar for 2026 is on sale at ulta.com for $150, with a stated value of $440. Ulta calls it its “biggest advent calendar yet,” and the product page lists more than 25 items, from The Ordinary and Anastasia Beverly Hills to Tatcha, Moroccanoil and a Carolina Herrera fragrance mini. Here’s the full lineup and what to know before you buy.
What is the Ulta 25 Days of Beauty Advent Calendar?
It’s Ulta’s in-house holiday calendar, sold under the Beauty Finds by Ulta Beauty label. Ulta describes it as “25 days of beauty surprises” mixing makeup, skincare, hair care, fragrance and wellness. The drawers are numbered 1 to 25, but the product page lists 31 items in total, so some days likely hold more than one product. Ulta doesn’t say how they’re split across the drawers.
What’s inside the Ulta Advent calendar 2026?
Ulta flags nine products as full size:
- Anastasia Beverly Hills: Clear Brow Gel (0.23 oz.)
- The Ordinary: Multi-Active Delivery Essence (3.38 oz.)
- Ulta Beauty Collection: Color Snack Eyeshadow Duo in Chocolate Bite (0.04 oz.)
- NYX Professional Makeup: Butter Gloss Bling in Bring the Bling (0.27 oz.)
- OPI: Nail Lacquer in Malaga Wine (0.5 oz.)
- Milani: Keep It Full Nourishing Lip Plumper in Soft Rose (0.13 oz.)
- about-face: Fractal Glitter Eye Paint in Smolder (0.08 oz.)
- Glamnetic: Ma Damn Press-On Nails (24 nails)
- Rael: Heating Patch for Menstrual Cramps (3 pieces)
The rest of the lineup, as listed by Ulta:
- Morphe: M132 Angled Concealer Brush
- Peach & Lily: Glass Skin Ginseng Collagen Mask (1 count)
- amika: Perk Up Dry Shampoo (2.5 oz.)
- NEOM Wellbeing: Perfect Night’s Sleep Magnesium Body Butter (1.01 oz.)
- Lemme: Debloat Daily Digestive Gummies (14 pieces)
- OLEHENRIKSEN: Pout Preserve Peptide Lip Treatment in Citrus Sunshine (0.25 oz.)
- SACHEU: Mini Lip Liner STAY-N in p-INKED (0.06 oz.)
- LolaVie: Glossing Detangler (2.0 oz.)
- Squishmallows Fragrances: Pink Possibilities Eau de Parfum (0.33 oz.)
- Carolina Herrera: Good Girl Blush Eau de Parfum (0.24 oz.)
- tarte: tartelette XL Tubing Mascara in Black (0.13 oz.)
- Kenra Professional: Volume Spray 25 (1.5 oz.)
- Anua: Heartleaf Pore Control Cleansing Oil (1.69 oz.)
- Drybar: Detox Dry Shampoo, Original Scent (1.4 oz.)
- OSEA: Undaria Algae Body Oil (0.6 oz.)
- Benefit Cosmetics: Benetint Liquid Lip & Cheek Stain in Rose (0.07 oz.)
- MAËLYS: B-TIGHT Lift & Firm Booty Mask (0.5 oz.)
- Tatcha: The Rice Wash (1.7 oz.)
- Divi: Scalp Serum (0.5 oz.)
- Moroccanoil: Moroccanoil Treatment (0.85 oz.)
- MaryRuth’s: Liquid Morning Multivitamin + Hair Growth, Peach Mango (1.0 oz.)
- Uni: 24-Hour Body Serum (3.04 oz.)
Source: Ulta Beauty product page, checked October 9, 2026.
Our take: a wide mix, with wellness in the drawers
At $150, the calendar works out to $6 per day over 25 days (our math). The balance leans toward makeup and hair care, with a few names that justify the price on their own for many shoppers: Tatcha’s Rice Wash, the Moroccanoil Treatment, the Benetint stain and The Ordinary essence in full size. It also has more wellness products than most beauty calendars, with a cramp heating patch, debloat gummies and a liquid multivitamin. Whether you see those as a bonus or as filler depends on what you came for.
Compared with Amazon’s 2026 beauty calendar ($109, 25 products, 19 full size), Ulta’s has fewer full sizes but more prestige brands and two fragrance minis. The $440 is Ulta’s stated value, not money you save: it only counts if you’d have bought these products anyway. We haven’t tested this calendar.
Price and availability: the essentials
- Price: $150 (kit price on ulta.com, October 9, 2026)
- Stated value: $440, according to Ulta
- Contents: 31 items listed for 25 days, 9 of them marked full size
- Where: ulta.com (item 2663459)
- Availability: in stock and “usually ships in 24 hours” when we checked on October 9, 2026; free standard shipping on orders over $35
Price and contents checked on Ulta’s product page on October 9, 2026; they can change at any time.
