Thrive Market Review: Membership Cost and Is It Worth It?

Thrive Market is an online grocery store that works like a membership club. You pay a yearly or monthly fee, and in return you get member pricing on thousands of organic, non-GMO, and “better-for-you” products, shipped to your door. It is especially strong for pantry staples, snacks, special diets like keto, paleo, and gluten-free, and clean household goods.

Thrive Market delivery box with organic groceries — Orders arrive in one box; $49 and up ships free.

What can you buy on Thrive Market?

More than 7,000 products: pantry basics, snacks, frozen meat and seafood, baby and pet items, supplements, beauty, and cleaning supplies. Thrive restricts over 1,000 ingredients across its catalog, which makes it easy to shop for a specific diet. Its in-house Thrive Market brand often undercuts name brands.

Organic pantry staples from Thrive Market — More than 7,000 organic and non-GMO products, from pantry basics to snacks.

How much is a Thrive Market membership?

Annual: $59.95 a year, about $5 a month.
Monthly: $12 a month.

Orders of $49 or more ship free. Members get free full-size gifts with qualifying orders and exclusive daily deals. Thrive guarantees that annual members save at least the cost of the membership, or it credits the difference in Thrive Cash at renewal. New annual members can cancel within 30 days for a full refund. Shipping covers the contiguous US only.

Thrive Market's own brand is often the best value in the catalog.

Is Thrive Market worth it?

For households that already buy organic packaged foods, yes. The annual fee is usually recovered in a few orders, and the free gifts are a nice bonus. It is less compelling if you mostly buy fresh produce, shop sales at regular stores, or cannot hit the $49 free shipping threshold.

Pros: great selection for special diets, member prices, free gifts, savings guarantee.
Cons: membership fee, limited fresh produce, $49 minimum for free shipping.

Eco-friendly cleaning products from Thrive Market — Clean household and cleaning products are a big part of the assortment.

How to cancel Thrive Market

Contact Member Services through chat or at [email protected] (California members can cancel from the account page). Your perks continue until the end of the paid period.