Dairy Boy by Hanes at Target: Launch Date and Prices (2026)

Dairy Boy and Hanes are launching Dairy Boy by Hanes, a limited-edition intimates and sleepwear collection sold only at Target, in over 1,200 stores and on Target.com from November 14, 2026, with most pieces priced under $25, according to Target’s announcement on November 10.

What’s in Dairy Boy by Hanes?

The collection reworks two Hanes classics, the men’s boxer and the white tank, for women, keeping “the exact silhouettes, fabrics and cuts” of the originals. The assortment includes:

Triangle Bralettes and Rib Crop Tanks
Boy Shorts and Woven Boxers
Cami Sleep Dresses and Waffle Sets
Fluffy Robes and Slouch Socks

Source: Target. Dairy Boy prints run through the line, including Lowcountry Camo, DB Plaid, Blue and Brown Pinstripe, Cabin Tartan, Lily of the Valley and Brown Bear.

Why It Matters

Dairy Boy, founded by Paige Paul in 2021, has so far sold only on DairyBoy.com. This is its first national wholesale distribution, and its first major brand collaboration. Paul is the creative director of the campaign and stars in it. Hanes, a Gildan brand, calls itself America’s No. 1 apparel brand.

“Hanes trusted us to reimagine their classic men’s boxers and tanks specifically for women, through the Dairy Boy lens,” Paul said in the announcement.

Our Take

A sub-$25 entry into a brand that was only sold online is the kind of Target collab that tends to move fast, and Target calls it limited edition. Target has not published item-by-item prices, so check Target.com on November 14 for exact prices and sizes. Pajama sets and robes are the easy holiday gifts here; the boxers and tanks are the signature pieces.

Best for: Dairy Boy fans and anyone shopping for pajama or robe gifts. Skip it if: you want guaranteed restocks, since the collection is limited.

More holiday collabs: see PINK x Stoney Clover Lane.