Bright Cellars Is Now Winc: What Changed and Is It Worth It?

Bright Cellars was the wine club with the quiz. You answered a few questions about coffee, chocolate and fruit, and an algorithm matched you with bottles it thought you would like. It was a fun idea that won over a lot of people who felt lost in the wine aisle.

Here is what you need to know today: Bright Cellars is now part of Winc. Both brands belong to the same company, Full Glass Wine Co., and in October 2024 every Bright Cellars member was moved over to Winc. Brightcellars.com now redirects to a Winc welcome page, and you can no longer sign up for Bright Cellars on its own. Below we explain what changed, what the Winc version costs and whether it is still worth it.

What happened to Bright Cellars?

Bright Cellars started in Milwaukee and grew into one of the best known quiz based wine clubs in the US. In 2024 it was bought by Full Glass Wine Co., a Los Angeles company that also owns Winc and Wine Insiders. Rather than run two similar clubs side by side, Full Glass folded Bright Cellars into Winc.

For existing members, the switch was automatic. Subscriptions, wine preferences (reds, whites or a mix), addresses and delivery schedules all moved over without any action needed. A few things did not make the trip, though:

Your wine ratings. Reviews you left in your Bright Cellars account did not transfer. You start fresh in the My Wines section of Winc.
The rewards program. Winc has no loyalty program. Bright Cellars points were turned into a one time coupon code.
Flat box pricing. Bright Cellars charged a set price per box. Winc bills you for the actual bottles in your order.

If you get a Winc bottle that still says Bright Cellars on the label, that is normal. Winc now sells the Bright Cellars wine selection as part of its own catalog.

How the Winc membership works now

The quiz survived. Winc has its own Palate Profile Quiz that asks about your tastes and suggests bottles, and you can swap any pick before your box ships. Then you choose one of two memberships:

Plan	What you get	Member perks
6 bottle membership	6 wines every month	20% off, free shipping, first dibs on new wines, skip anytime
12 bottle membership	12 wines every 12 weeks	Same perks plus an extra 10% off orders of 12 or more bottles
Packs, no membership	Curated packs bought one time	No commitment, no member discount

Most bottles fall between $16 and $20 before the member discount, so a 6 bottle box usually lands somewhere around $75 to $100 a month once the 20% comes off. The price depends on the bottles you keep in the box, so swapping a pricier red for a cheaper white changes your bill.

Winc 6 bottle wine membership box — The 6 bottle membership ships every month

Selection of Winc red, white and sparkling wines — Winc carries a much bigger lineup than Bright Cellars did

What kind of wine do you get?

Winc works directly with growers and makes most of its own labels, so you will not find famous names here. Expect approachable, food friendly bottles: crisp whites, juicy reds, a lot of rosé in summer, plus some sparkling. The catalog is roughly three times larger than Bright Cellars ever was, and you can filter by things like varietal, region, sweetness, body or organic grapes and no added sulfites.

The labels are bright, playful and very giftable. The wine inside is solid for the price. It is weeknight wine, not cellar wine, and that is fine. If you are after big name Napa Cabs or rare imports, a club like this is not the right tool.

Lineup of Winc wine bottles with illustrated labels — Most bottles land between $16 and $20

Winc Guest Check rosé bottle floating in a pool — Winc leans into fun, label forward wines

Is Bright Cellars (now Winc) worth it?

For the people Bright Cellars was made for, yes. If you like wine but do not want to research it, Winc does the picking, lets you swap anything you do not like and ships it to your door for free. The 20% member discount is real, and skipping a month takes a click.

Where we would push back: the 6 bottles a month plan is a lot of wine for one or two casual drinkers. If that sounds like you, start with the 12 bottles every 12 weeks plan, or just buy a pack with no membership at all and see if you like the style first. And if what you loved about Bright Cellars was the quiz matching game, know that the Winc version is a simpler suggestion tool, not the same algorithm.

Pros

Quiz to get you started, and you can swap every bottle
20% off for members, free shipping
Skip or cancel anytime
Much larger selection than Bright Cellars had
Packs available with no membership

Cons

Bright Cellars as its own club is gone
No more rewards program
Old ratings did not transfer
6 bottles a month is a lot for light drinkers

Friends sharing Winc wine at a dinner party — A box of wine for the week, or for one good dinner

Bright Cellars alternatives

If Winc is not for you, there are plenty of other wine clubs to try, and our Winc profile goes deeper on the club itself. Quick pointers:

Want the quiz experience? Look for clubs that match you with bottles based on a taste profile and let you rate every wine. Rating is what makes the picks get better over time.
Want bigger names? Clubs run by wine retailers or publications lean more classic and offer more well known producers.
Want to drink less? Pick a club that ships every other month or offers 3 or 4 bottle boxes.

Browse more alcohol subscription boxes for beer, spirits and cocktail options too.

Bright Cellars FAQ

Is Bright Cellars still in business?

Not as a separate club. Bright Cellars joined Winc in October 2024, and brightcellars.com now redirects to Winc. Both are owned by Full Glass Wine Co.

Can I still take the Bright Cellars wine quiz?

The original Bright Cellars quiz is gone. Winc offers its own Palate Profile Quiz that suggests wines based on your tastes.

How much does Bright Cellars cost now?

You pay Winc prices. Most bottles cost $16 to $20, members get 20% off and free shipping, and you choose between 6 bottles a month or 12 bottles every 12 weeks.

How do I cancel my Bright Cellars subscription?

Your subscription now lives in your Winc account. Log in at winc.com to skip, pause or cancel. There is no commitment, so you can cancel anytime.

What happened to my Bright Cellars points?

Winc has no rewards program. Bright Cellars points were converted into a one time coupon code sent to members. If you never got yours, contact Winc support.