Smirnoff Ice and comedian Brittany Broski have launched a $9.99 Ukulele Gift Box that looks like a musical instrument but opens to reveal a bottle of Smirnoff Ice, according to Smirnoff’s announcement on November 11, 2026. For the first time, the box ships with the bottle included, for fans 21 and over.
The Smirnoff Ice Holiday Collection: Prices
The ukulele box is part of Smirnoff Ice’s first-ever holiday merch collection, sold at Shop.Smirnoff.com:
- Ukulele Gift Box: $9.99
- Smirnoff Ice Holiday Sweater: $39.99
- Bottle Ornaments: $9.99
- Bottle Dog Toy: $14.99
- Plush Bottle Slippers: $19.99
Source: Smirnoff. Our math: the full collection adds up to $94.95, and the ukulele box is the cheapest piece, tied with the ornaments. Smirnoff says the box is available now while supplies last.
Why Brittany Broski?
Broski stars in Smirnoff Ice’s new holiday ads, set in a fictional town called Smirnoff Falls, where she runs into several other versions of herself and fights one of them over the plush slippers. “If you end up with a ukulele-shaped box under the tree this year, just know things are probably not what they seem,” she said in the announcement.
The Kayak Sweepstakes
Smirnoff Ice is also running a seasonal sweepstakes for a limited-edition Smirnoff Ice kayak, delivered as an oversized holiday gift box. It is open to fans 21 and over; Smirnoff points to its official channels for entry details.
Our Take
At $9.99, the ukulele box is a cheap gag gift that works best as a white elephant or Secret Santa pick: the joke is the reveal, and the bottle is included. Just keep in mind it is an alcohol product, so it is for adults 21 and over, and shipping rules for alcohol can vary by state. The slippers and dog toy are the fan merch; the box is the one with the surprise.
Best for: office gift swaps and Smirnoff Ice fans. Skip it if: you want a real ukulele, or the recipient is under 21.
Looking for more holiday gift boxes? See our Black Friday subscription box deals 2026 roundup.
Smirnoff Ice Ukulele Gift Box: The Essentials
- Price: $9.99
- Inside: a bottle of Smirnoff Ice, included for the first time
- Where: Shop.Smirnoff.com, while supplies last
- Age: 21 and over
- Also: sweater $39.99, ornaments $9.99, dog toy $14.99, slippers $19.99
Source: Smirnoff Ice announcement, November 11, 2026.
