Bobbie

Bobbie is an American infant formula brand built around a USDA organic, European-style recipe. It sells mainly by subscription, shipping formula to your door on a regular schedule so you never run out. It is made in the US, in Bobbie’s own Ohio facility, and each batch goes through more than 2,000 quality checks.

Which formulas does Bobbie make?

• Organic Original: the flagship, for birth to 12 months.
• Organic Gentle: partially broken-down whey for sensitive tummies.
• Organic Whole Milk: fat from grass-fed whole milk, Bobbie’s closest-to-breast-milk recipe.

All use lactose as the only carbohydrate, with no corn syrup, palm oil, or soy allergens.

How does the Bobbie subscription work and what does it cost?

You pick a bundle size based on how much formula your baby drinks, from 2 cans for occasional supplementing up to 10 cans a month for fully formula-fed babies, and subscribers pay less per can than one-time buyers. Perks include a guaranteed supply, price protection, and free feeding sessions with experts. You adjust, pause, or cancel deliveries by text. A 2-can Starter Bundle comes with a 30-day satisfaction guarantee.

Is Bobbie worth it?

If organic, European-style nutrition and transparent safety testing matter to you, yes. It is pricier than conventional formula, and as with any formula, some babies do not tolerate it; talk to your pediatrician before switching. The supply guarantee alone is valuable after past shortages.

Pros: clean organic recipes, US-made, published testing, flexible text-based management.
Cons: premium price, all sales final, not every baby tolerates it.

How to cancel Bobbie

Text Bobbie at 415-854-2500 or email [email protected] to pause or cancel your subscription before the next shipment.

Bobbie alternatives

• Little Spoon for baby and toddler food once solids start.
• Hello Bello for diapers and baby care.