In Good Taste, the Sonoma County brand behind America’s best-known wine advent calendar, says it has now produced more than 300,000 Wine Advent Calendars. For 2026 it sells six calendars from $114.99 to $249.99, and it has launched an Advent Wine Club, from $175, that turns the countdown into a twice-a-year wine subscription.
In Good Taste Wine Advent Calendars 2026: All 6 Prices
Each wine calendar holds 24 single-glass mini bottles (187 ml), one for every night until Christmas, with tasting notes and daily tasting videos. The wines are made by the company’s winemaker, Matt Smith, and bottled in Sonoma County, with selections sourced from Italy, Austria, Germany, New Zealand, Napa Valley, Sonoma, Paso Robles and Washington, according to In Good Taste.
- Mixed Wine Advent Calendar: $154.99 (the original best seller)
- White and Rosé Advent Calendar: $164.99
- All Red Wine Advent Calendar: $164.99
- Luxury Wine Advent Calendar: $249.99 (24 small-production wines)
- New: Wine Cocktail Advent Calendar: $164.99 (24 ready-to-drink wine-based cocktails, from an Espresso Martini to a Piña Colada)
- New: Food Pairing Advent Calendar: $114.99 (24 snacks such as truffle potato chips, Greek olives, dark chocolate and crackers; no wine included, $15 off when bundled with a Mixed, White and Rosé or Luxury calendar)
Source: In Good Taste (press release of October 20, 2026, and ingoodtaste.com).
What Is the Advent Wine Club?
In Good Taste calls it “the only wine club in the country built around both a Summer and a Winter Advent Calendar”. Members get two advent calendars a year (24 nights every December and June), plus free full-size bottles of the wines they liked best. The idea is “try before you buy”: you taste every wine in a 187 ml pour, then pick the big bottles.
- 2 calendars + 6 full-size bottles: $175 (Mixed, Red, White or Cocktail), $190 (Luxury)
- 2 calendars + 12 full-size bottles: $215, or $230 for Luxury
- 2 calendars + 24 full-size bottles: $265, or $280 for Luxury
Source: In Good Taste, Advent Wine Club page. The page says Winter advents ship in October 2026. It doesn’t spell out on that page how often members are billed, so check the terms at checkout before you join.
Our Take: About $6.46 a Glass
Our math: the Mixed calendar works out to $6.46 per 187 ml mini bottle, or about $25 per 750 ml of wine, and the Luxury calendar to $10.42 per mini bottle. That’s in line with a decent restaurant pour at home, not a bargain on volume; you’re paying for variety and the nightly ritual. The new Advent Wine Club is the more interesting launch: the entry tier, $175 for two calendars and six full-size bottles, costs about the same as one Luxury calendar.
Best for: couples and hosts who like trying new wines, and gift givers who want a calendar adults will actually use. Skip it if: you already know what you like to drink, or you’d rather spend $155 on four or five bottles you’ve chosen. We haven’t tasted these wines. You must be 21 or older to buy alcohol.
Price and Availability: The Essentials
- Price: $114.99 to $249.99 per calendar; Advent Wine Club from $175 (ingoodtaste.com, checked October 21, 2026)
- Shipping: free on all 2026 advent calendars, which ship in October with an option to delay delivery for gifting, according to In Good Taste
- Availability: limited quantities; the brand says the calendar has sold out six years in a row
- Age: 21+ only; check that your state is eligible at checkout
Source: In Good Taste, press release (October 20, 2026), Advent Wine Club page, Wine Cocktail and Food Pairing calendar pages, checked October 21, 2026.
More drinks countdowns: the Museum of Flaviar Whiskey Advent Calendar 2026, the Cometeer Advent Calendar 2026 and the Adagio, Selefina and Lardera calendars. Prefer a monthly cocktail kit? See the Deviant Cocktail Club launch.
