Pura Vida’s 24 Day Advent Calendar 2026 is on sale for $138: 24 drawers, each with an exclusive Pura Vida jewelry piece “you won’t find anywhere else”, and more than $300 in stated value, according to the brand. It’s a limited edition that Pura Vida says sells out every year.
What Is the Pura Vida Advent Calendar?
Pura Vida, the brand known for its string bracelets, sells one advent calendar this season, exclusively on its website. The 2026 edition comes in a navy “The Season of Magic” sleeve, with a box of numbered drawers in purple, yellow and navy star patterns. The product page went live on October 14, 2026, and the calendar was in stock when we checked on October 20.
What’s in the Pura Vida 24 Day Advent Calendar 2026?
Pura Vida hasn’t published a day-by-day list. It only says that every drawer hides a new, exclusive piece. The official product photos show bracelets (string and beaded styles), rings and charms, so expect a mix of the brand’s signature pieces rather than 24 bracelets. We’ll update our coverage if Pura Vida reveals the full contents.
Source: Pura Vida.
Our Take
At $138, that’s $5.75 a day (our math), and the stated value works out to a bit more than twice the price. That’s reasonable for a jewelry calendar, where pieces are full size by nature, but it’s a lot to pay without seeing the contents. Pura Vida’s bracelets are inexpensive on their own, so the calendar mostly makes sense if you want a daily surprise, or if you’re gifting a teen or a fan of the brand who would wear and stack everything.
Best for: Pura Vida fans, teens and tweens, and anyone who likes stackable, casual jewelry. Skip it if: you want fine jewelry or a full list before buying. We haven’t tested this calendar.
Price and Availability: The Essentials
- Price: $138 for 24 pieces (puravidabracelets.com, checked October 20, 2026)
- Stated value: “over $300”, according to Pura Vida
- Shipping: free on US orders of $50 or more, according to the brand’s homepage
- Availability: limited edition, sold only on Pura Vida’s website; the brand says it sells out every year
Source: Pura Vida, 24 Day Advent Calendar page and homepage, checked October 20, 2026.
More accessory and beauty countdowns: the Kitsch Holiday Advent Calendar 2026, the Anthropologie 24 Days of Beauty Advent Calendar and the Free People Beauty Advent Calendar 2026.
