Who Gives A Crap

Who Gives A Crap is the toilet paper brand with the cheeky name and the colorful paper wrappers. It sells 100% recycled and 100% bamboo toilet paper in big boxes of mega length rolls, delivered to your door, and donates 50% of its profits to clean water and sanitation projects.

Our take: Who Gives A Crap is the easiest way to switch to tree free toilet paper without paying a big premium. Per sheet it costs about the same as the big supermarket brands, the subscription is genuinely flexible, and the rolls are good. The catch is that the subscription discount is a one time $15, not an ongoing saving, and you need room to store a box of 48 rolls.

How the Who Gives A Crap subscription works

You can buy every product one time, but the subscription is what most people come for. It is built around toilet paper:

• Pick a box of 24 or 48 rolls, recycled or bamboo, and click Subscribe.
• Choose how often it ships. The product pages suggest every 4 months for 1 to 2 people, every 3 months for 3 to 4 people and every 2 months for 5 to 6 people on a 48 roll box. You can pick shorter intervals with 24 rolls.
• Your first order ships right away, with $15 off. Later orders are charged at the regular price, and you are only billed when an order ships.
• You get an email 3 days before each billing, so you can delay or adjust it.
• Skip, delay, swap products, change the frequency or cancel online from your account.

Once you subscribe to toilet paper, you can add paper towels, tissues, Dream Cloths and other products to your regular deliveries or as one off extras. Tip: if you change your toilet paper frequency, change the other items too, or they may ship separately.

Who Gives A Crap prices

These are the US prices on the Who Gives A Crap store:

The price per roll looks high until you count the sheets. The recycled rolls have 385 sheets and the bamboo rolls 370, several times a standard roll. The brand’s own math puts recycled at about 37 cents per 100 sheets ($68 / 48 rolls / 385 sheets) and bamboo at about 42 cents, and its comparison chart puts Charmin at 72 cents and Quilted Northern at 44 cents. Compare price per sheet, not per roll, and Who Gives A Crap is in line with the big brands or cheaper.

Recycled or bamboo: which toilet paper should you pick?

Both are 3-ply, plastic free and wrapped individually in paper. The difference:

• 100% Recycled: cheaper, with a lower carbon footprint and lower water use than bamboo. It breaks down fastest, in under 10 seconds, which makes it the better pick for RVs and very sensitive septic systems. Rolls come in six colorful wrapper designs.
• 100% Bamboo: the premium roll, softer and stronger, with black and white wrappers and a new embossed texture on the 24 and 48 roll boxes. Bamboo grows much faster than trees, and the company sources it from cooperative plantations of small farms.

Our pick: start with bamboo if softness is your priority, recycled if price and footprint come first. If you are not sure, the 30 day money back guarantee covers your first box. The company does not send free samples.

Both are vegan: the glue is just starch and water, and the inks are soy based.

Paper towels, tissues and the rest

The range has grown well beyond the bathroom. Recycled paper towels are 2-ply with 135 sheets per roll and adjustable sheet sizes. Bamboo tissues are 3-ply with 65 tissues per box. In the kitchen, there are recycled trash bags, compostable food scrap bags, scrub sponges and Dream Cloths, reusable Swedish dishcloths that can replace a lot of paper towels.

If you want a bit of everything, the household bundles are 20% cheaper than buying the products separately:

• The Lil’ Household Bundle: 24 rolls of toilet paper, 6 rolls of paper towels and 12 boxes of tissues, $68.80 with recycled rolls or $74.40 with bamboo.
• The Bigger Household Bundle: 48 rolls of toilet paper, 12 rolls of paper towels and 12 boxes of tissues, $103.20 recycled or $108.80 bamboo.

Bundles are one time purchases only. If you already subscribe, you can skip a delivery and buy a bundle instead.

Where is Who Gives A Crap made?

This is one of the most searched questions about the brand, and it is upfront about the answer. The bamboo toilet paper, bamboo tissues and recycled paper towels are made in China, which the company says gives it access to bamboo and recycled paper locally and lets it use paper wrappers instead of plastic. The recycled toilet paper has been made in Malaysia since August 2025. Trash and poo bags come from Portugal, Dream Cloths from Sweden, and sponges from a factory in China.

Is Who Gives A Crap worth it?

Yes, for most households that buy toilet paper online anyway. You get good, tree free rolls at a price per sheet that matches the major brands, a subscription with no lock in, and 50% of profits going to water and sanitation charities. It is also a certified B Corp. It began with a crowdfunding stunt: its CEO sat on a toilet for 50 hours until the campaign hit $50,000.

Pros

• Recycled or bamboo, never virgin trees, and no plastic packaging
• Mega rolls with 370 to 385 sheets, so fewer roll changes
• Cost per sheet in line with Charmin and Quilted Northern
• Flexible subscription with a 3 day reminder and easy online cancellation
• 50% of profits donated, 30 day money back guarantee

Cons

• The subscription discount is a one time $15, with no ongoing saving
• A 48 roll box needs real storage space
• $40 per package to Alaska and Hawaii
• Shipping is not refunded on returns, and there are no free samples
• Gift cards were discontinued

Who Gives A Crap vs other eco options

• Who Gives A Crap vs PlantPaper and Reel: these are bamboo toilet paper rivals. On the brand’s own comparison chart, its bamboo rolls work out cheaper per sheet than both. Its recycled rolls are cheaper still, which makes them the budget pick of the group.
• Who Gives A Crap vs Blueland: not a direct rival but a great match. Blueland handles plastic free cleaning tablets and hand soap; the two together cover most of a low waste home.
• Who Gives A Crap vs Thrive Market: Thrive sells many eco household brands next to groceries. Better if you want one order for everything, while Who Gives A Crap is better for a set and forget paper supply.

For more ideas, see our eco friendly subscription boxes and home subscription boxes.

Promo codes and gifts

The main deal is $15 off your first subscription order, for new subscribers only and not combinable with other codes. Bundles save 20%, and there is a Refer a Friend program. The company warns that it does not publish codes on coupon sites, so be skeptical of what you find there.

Gift cards are no longer sold, but you can send a box as a gift by entering the recipient’s address at checkout. When it is available, the limited edition Gift Edition comes in gift style wrappers, at the same price as bamboo rolls.

Shipping, returns and how to cancel

Orders over $25 ship free in the contiguous US; smaller orders cost $8. Delivery usually takes 2 to 7 business days, and shipping is carbon neutral. Alaska and Hawaii cost $40 per package. If you do not love a product, contact the company within 30 days of delivery for a refund to your original payment method, minus any shipping you paid.

You can cancel anytime from the Subscriptions page of your account: the steps are in the FAQ below. Prefer a break? Skip the next order from the Next Delivery tab instead.