Roku has announced 12 days of Black Friday deals, from November 19 to 30, 2026: the Roku Streaming Stick drops to $19.99 (half its $39.99 list price) and the 43-inch Roku HIRO TV to $89.99. Deals cover streaming players, Roku TVs and Roku TV smart projectors, on Roku.com and at major retailers.
Roku Black Friday 2026: Streaming Player Deals
- Roku Streaming Stick: $19.99 (list $39.99), 50% off
- Roku Streaming Stick Plus: $34.99 (list $59.99), 42% off
- Roku Streaming Stick 4K: $49.99 (list $79.99), 38% off
- Roku Ultra: $89.99 (list $149.99), 40% off
- Roku Streambar SE: $89.99 (list $149.99), 40% off
Roku TV Deals: Up to $500 Off
- 43″ Roku HIRO TV: $89.99 (list $119.99)
- 65″ Roku HIRO TV: $229.99 (list $299.99)
- 55″ Roku Pro Series OLED: $699.99 (list $999.99)
- 65″ Roku Pro Series OLED: $799.99 (list $1,199.99)
- 55″ Roku Pro Series LX OLED: $899.99 (list $1,299.99)
- 65″ Roku Pro Series LX OLED: $1,099.99 (list $1,599.99)
- Select Series: up to 43% off, with the 50″ 4K model at $199.99
- Plus Series: up to 42% off, with the 65″ model at $429.99
Roku TV smart projectors from partner brands are also discounted, up to 53% off (the AuKing R7 at $332.49 instead of $699.99). From November 30, Walmart will sell the Roku Streamer for $19.88 and the Roku Streamer Plus for $34.88. Source: Roku, press release of November 9, 2026.
The Math: Is It Worth Waiting Until November 19?
Our math: on Roku.com on November 10, the Streaming Stick was already on sale at $24.99, so waiting for Black Friday saves another $5. The bigger gap is on the premium TVs: the 65″ Pro Series OLED goes $400 below its list price and the 65″ LX OLED $500 below. At $89.99, the 43-inch HIRO TV costs less than the Roku Ultra streamer did at full price ($149.99).
Our Take
If you only need a streamer for an older TV, the $19.99 Streaming Stick is the deal to watch, and the Walmart-only Roku Streamer at $19.88 from November 30 is a close alternative. Roku also says more holiday deals on streaming subscriptions are “coming soon”: we’ll cover them when they are official. Before you add new subscriptions, check what’s changing at discovery+, and compare with Best Buy’s Black Friday 2026 plans.
Best for: cord-cutters and anyone adding a TV to a second room. Skip it if: your TV already has a smart platform you like.
Roku Black Friday 2026: The Essentials
- Dates: November 19 to 30, 2026
- Headline deals: Streaming Stick $19.99, 43″ HIRO TV $89.99, 55″ Pro Series OLED $699.99
- Where: Roku.com and major retailers; Walmart exclusives from November 30
- Availability: varies by retailer, while supplies last
Sources: Roku newsroom, November 9, 2026, and Roku deals page, checked November 10, 2026.
