Magic Spoon

Magic Spoon is the high protein cereal that tastes like the sugary cereals you grew up with, minus the sugar. A serving of the classic cereal has 12 to 14g of protein, 0g sugar and 4 to 5g net carbs, in flavors like Fruity, Cocoa, Frosted and Peanut Butter. You can buy it once, but most people get it on a monthly subscription that saves 20% or more.

Our take: Magic Spoon is the best tasting way to eat cereal on a high protein or low carb diet, and the subscription is easy to manage. The catch is the price. At $1.56 to $1.95 a bowl, it costs several times more than a box of Froot Loops, and the boxes are small. If you count protein or carbs, it is worth it. If you just want a cheap breakfast, it is not.

How the Magic Spoon subscription works

Every product on the Magic Spoon site has a one time price and a Subscribe and Save price. Here is how the subscription works:

• Pick what you want: a 4 box case of one flavor, a variety case, or a custom bundle of 4, 6 or 8 items that mixes cereal, treats, granola, oatmeal and pastries.
• Pick how often it ships: every 14, 30, 45 or 60 days. Every 30 days is the default.
• Save on every order: 20% off cases, up to 24% on a 6 pack bundle and up to 26% on an 8 pack bundle.
• Get a free bowl set with your first subscription order.
• Change flavors, skip or cancel anytime from the subscription portal in your account.

Subscribers also get early access to limited launches. One thing to know: Subscribe and Save orders cannot take an extra promo code on top, so the subscription discount is the deal.

Magic Spoon prices

These are the prices on the Magic Spoon store:

A 4 box case of cereal holds 20 servings, so you pay $1.95 per serving one time or $1.56 on subscription. Standard shipping on a single one time case to the contiguous US is $5.99, and there is no expedited option.

Flavors: what you can get

The lineup changes often. New flavors drop every few months, and some only stay for a season. The core range:

• Classic Protein Cereal: Fruity, Frosted, Cocoa, Peanut Butter, Blueberry Muffin, Honey Nut, Chocolate Chip Cookie, Cinnamon Crunch and Maple Waffle.
• Cereal with Marshmallows: Classic Marshmallow and S’mores.
• Limited flavors: recently Strawberry Cheesecake and Cookies and Cream.

If you are new, start with the Variety 4 (Fruity, Frosted, Cocoa and Peanut Butter). It is the best seller for a reason, and you find out quickly which flavors you would actually reorder. Fruity and Cocoa are among the most reviewed flavors on the site.

Beyond cereal: treats, oatmeal, pastries and granola

Magic Spoon has grown into a full high protein breakfast and snack brand:

• Protein Treats: cereal treat bars in flavors like Marshmallow, Chocolate Peanut Butter, Salted Caramel and Double Chocolate, with 2 to 3g net carbs each. If you searched for Magic Spoon protein bars, these are them.

• Protein Oatmeal: Maple Brown Sugar, Apple Cinnamon and Banana Bread, with 15g protein, 6g fiber and 1g sugar per packet. Eat it hot or as overnight oats.

• Protein Pastries: soft baked, frosted toaster pastries in Frosted Strawberry, Cinnamon Brown Sugar and S’mores, with 11g protein and 6g fiber each and at least 80% less sugar than the leading toaster pastry, according to the brand.
• Protein Granola: flavors like Peanut Butter, Honey Oat, Dark Chocolate and Mixed Berry, and the brand’s pick if you want more fiber.

Is Magic Spoon healthy?

It depends on what you compare it to. Next to regular cereal, the numbers are hard to beat. Magic Spoon’s own comparison chart puts its classic cereal at 12 to 14g protein and 0g sugar per serving, against 2g protein and 12g sugar for Froot Loops or Frosted Flakes.

How does it do it? The base is a milk protein blend, not grain, so the cereal is grain free and certified gluten free. The sweetness comes from a sweetener blend that includes allulose, a rare sugar that has about 10% of the calories of regular sugar and barely affects blood sugar. Magic Spoon calculates net carbs as total carbs minus allulose and fiber. There are no artificial colors or sweeteners.

Things to keep in mind:

• The cereal contains dairy, so it is not vegan.
• The marshmallow cereals contain gluten and gelatin.
• Peanut Butter cereal, all Treats and all Granolas contain nuts.
• Most products are certified Kosher; check the box.

Our view: it is a great swap if your goal is more protein and less sugar, and it works on keto. It is still a processed, sweet tasting food, so treat it as a better cereal, not a health food.

Is Magic Spoon worth it?

Yes, for the right person: if you track macros, eat low carb, or want a cereal that keeps you full until lunch. No, if price per bowl is what matters most.

Pros

• Tastes remarkably close to the cereals it copies
• 12 to 14g protein and 0g sugar per serving of classic cereal
• Keto friendly and gluten free (classic cereal)
• Flexible subscription: 20% to 26% off, skip or cancel online
• Refund on your first case within 6 months if you do not like it

Cons

• $1.56 to $1.95 per serving, far more than regular cereal
• 7 oz boxes of about 5 servings go fast in a family
• No promo codes on top of the subscription discount
• Contains dairy, and the marshmallow flavors contain gluten
• No phone support, email only

Magic Spoon vs alternatives

• Magic Spoon vs regular cereal: several times the price per bowl, but with about six times the protein and no sugar. That is the whole trade off.
• Magic Spoon vs other protein cereals: brands like Catalina Crunch and Three Wishes compete on the same shelf. Magic Spoon stands out for its nostalgic flavors and the widest range beyond cereal, with treats, oatmeal, pastries and granola in one subscription.
• Magic Spoon vs Thrive Market: Thrive is a membership grocery store that sells many better for you brands. Better if you want one order for your whole pantry; Magic Spoon is better for a set and forget breakfast supply.
• Magic Spoon vs Hungryroot: Hungryroot delivers healthy groceries and meals each week. Pick it for full meal planning, and Magic Spoon if breakfast and snacks are all you need.

For more ideas, browse our food subscription boxes and snack subscription boxes.

Shipping, refunds and how to cancel

Magic Spoon ships with DHL and UPS, often handed off to USPS for the last mile. Most orders leave within 1 business day and take 5 to 7 days to arrive in the US. It delivers to all 50 states and Puerto Rico, plus Canada (5 to 10 business days) and the UK (10 to 14 business days). Prefer a store? It is sold in retailers across the US, and there is a store locator on the site.

The 100% happiness guarantee refunds your first case, up to 4 boxes, in full within 6 months of the order. Damaged boxes are replaced: email [email protected] with the flavors that arrived damaged.

To cancel, log in to the subscription portal at magicspoon.com, or email [email protected]. If you only need a break, skip a delivery or switch to every 60 days instead.