Sephora has posted its Cyber Week 2026 calendar: 30% off 30 brands, from Benefit and Kiehl’s to Fenty Beauty, Drunk Elephant and NARS, but each brand gets one day only, between Saturday, November 21 and Monday, November 30. Here is the full day-by-day list, as shown on Sephora’s preview page on November 13, 2026.
Sephora Cyber Week 2026: The Day-by-Day Brand Deals
Every line below is labeled “Only at Sephora” and “30% off” on the preview page. Sephora flags each one with a terms symbol, so expect exclusions on some products.
- Saturday, November 21: IT Cosmetics, Pureology and Benefit Cosmetics
- Sunday, November 22: Kenra Professional, Biossance and COLOR WOW
- Monday, November 23: OLEHENRIKSEN and Milk Makeup
- Tuesday, November 24: Youth To The People, Laura Mercier and Kiehl’s
- Wednesday, November 25: EILISH Fragrances, Living Proof, Viktor&Rolf and Lancôme
- Thursday, November 26 (Thanksgiving): fresh, Skinfix and Sunday Riley
- Friday, November 27 (Black Friday): Fenty Beauty, Paula’s Choice and Farmacy
- Saturday, November 28: tarte, Drunk Elephant and Peter Thomas Roth
- Sunday, November 29: Make Up For Ever, Vegamour and PAT McGRATH LABS
- Monday, November 30 (Cyber Monday): Ariana Grande, Marc Jacobs Fragrances and NARS
Source: Sephora. Fenty Beauty carries an extra asterisk on the page, so check its specific terms before you build a cart around it.
The Other Dates to Know
- November 21 to 22: app early access to a free sample bag (pick 1 of 4), app only
- From November 23: the free sample bags open to everyone, while supplies last; Cyber Week officially starts and runs through November 30
- November 26 at 6 p.m. PT: the Black Friday sale on select gifts starts
- November 21 to 30: up to 30% off select Korean beauty (Beauty of Joseon, Biodance) and up to 30% off select fragrances (Gucci, Valentino)
- November 22 to 30: up to 30% off select skin and hair tools (Dyson, Shark Beauty) and 25% off select Sol de Janeiro
- November 22 to 28: 30% off select MAC Cosmetics
- November 24 to 30: up to 30% off select complexion makeup (Westman Atelier, PATRICK TA)
- November 27 to 30: 30% off select brands such as Olaplex and Too Faced
- November 30: 25% off when you pay with Klarna or Afterpay, which Sephora says you can combine with other Cyber Week offers
- Gift fragrance offer: 4X points on gift sets, body mists and travel sizes with code CYBERSCENT
Right now, before Cyber Week, the site banner offers up to 3 free trial sizes with a $110 spend (code FRAGSMGM, terms apply).
Our Take: Plan Around the Calendar
The one-day format is the catch. If Kiehl’s is on your list, you have Tuesday, November 24 and nothing else; if you want Drunk Elephant, it is Saturday, November 28. Our math: at 30% off, a $50 product drops to $35 for that single day, so a little planning pays off more than refreshing the site on Black Friday.
The stacking detail is the most interesting line: Sephora says the 25% Klarna or Afterpay offer on November 30 combines with other Cyber Week deals. If one of your brands lands on Cyber Monday (Ariana Grande, Marc Jacobs Fragrances, NARS), that is the day to check your final price at checkout. We have not tested how the two discounts stack in the cart.
Comparing with the competition? Ulta’s early Black Friday deals are covered in our Ulta early Black Friday 2026 article, and Sephora’s previous event is in our Sephora November holiday sale article. For subscription box offers, see our running Black Friday subscription box deals list.
Sephora Cyber Week 2026: The Essentials
- Dates: November 21 to 30, 2026 (official Cyber Week from November 23)
- Daily deals: 30% off 2 to 4 brands per day, 30 brands in total, one day each
- Black Friday sale: starts November 26 at 6 p.m. PT
- Free sample bags: app early access November 21 to 22, everyone from November 23
- Cyber Monday extra: 25% off with Klarna or Afterpay on November 30
Source: Sephora Cyber Week preview, checked November 13, 2026.
