Ulta Beauty is running Early Black Friday 2026 in stores and online now, with up to 50% off and new deals every week through Saturday, November 21. The first wave, which ends Friday, November 7, includes buy one, get one free on select minis from more than 35 brands. Prices and offers below are as of November 3, 2026, from Ulta’s Black Friday page.
Ulta Early Black Friday 2026: The Dates
- Start: October 25, 2026, according to Ulta
- End: November 21, 2026, in store and online
- Format: a new set of deals each week, plus online-only drops
- November 6 to 7: two-day deals for Diamond and Platinum Ultamate Rewards members, visible only when signed in
Ulta says Early Black Friday is separate from its regular Black Friday sale, which starts later with different offers. Source: Ulta Beauty.
Deals Ending Friday, November 7
- BOGO free select minis, mix and match across 35+ brands
- 30% off select Morphe brushes
- 25% off select Clinique skincare and fragrances
- Up to 50% off haircare from brands like Bumble and bumble and Biolage
- Up to 30% off fragrance from brands like Marc Jacobs and Dolce & Gabbana
- 40% off Gucci Bloom (travel sizes excluded)
- 30% off the entire Mario Badescu brand
- BOGO 50% off select Not Your Mother’s haircare and the entire GIMME beauty brand
- BOGO free select Patchology eye patches
Source: Ulta Beauty
Longer Deals: Through November 14 and November 21
- Shark Beauty FlexStyle Hair Blow Dryer and Multi-Styler: now $199.99, through November 14
- 30% off the ghd Platinum+ Styler 1″ flat iron, through November 21
- 30% off Squishmallows Fragrances Moonlit Mist eau de parfum, through November 21
- Online only, through November 21: 40% off Sigma Beauty (holiday sets excluded), up to 45% off gift sets, 30% off Kevyn Aucoin
Source: Ulta Beauty
Coming Next: November 8 to 14 and November 15 to 21
Ulta has already previewed the next two weeks of deals:
- November 8 to 14: 30% off select medicube, buy 2 get 1 free on L’Oréal Paris and Maybelline makeup, 40% off ULTA Beauty Collection, 30% off Lancôme La Vie Est Belle eau de parfum, Shark FlexStyle IonCurl at $279.99, and 20% off select NYX Professional Makeup kits online
- November 15 to 21: 30% off select BaBylissPRO hair tools, 30% off hair and body mists, buy 2 get 1 free on select NYX makeup online, BOGO 50% off Kitsch, and 30% off skincare from brands like Perricone MD
Source: Ulta Beauty
Our Take
The BOGO minis offer is the easiest win this week: it is the cheapest way to test prestige skincare or fragrance before the holidays, and it ends Friday. If you want a hair tool, compare the two Shark prices: the FlexStyle at $199.99 runs until November 14, and the IonCurl version lands at $279.99 the following week. Makeup fans should wait for the November 8 drop, when L’Oréal Paris, Maybelline and ULTA Beauty Collection go on sale.
- Best for: beauty minis, stocking stuffers, hair tools
- Skip it if: you are waiting for the Ulta Advent calendar or Black Friday doorbusters, which come later
Read next: the Ulta 25 Days of Beauty Advent Calendar 2026, the Sephora holiday sale November 2026, and our Black Friday subscription box deals 2026 roundup.
Ulta Early Black Friday 2026: The Essentials
- Dates: October 25 to November 21, 2026, in store and online
- Discounts: up to 50% off, new deals each week
- This week’s headliner: BOGO free select minis from 35+ brands, ends November 7
- Members: Diamond and Platinum deals on November 6 and 7
- Next drops: November 8 to 14, then November 15 to 21
Source: Ulta Beauty, Black Friday page.
