DailyLook: Personal Styling Box, Fees and How It Works

DailyLook is a personal styling subscription for women. You take a style quiz, a human stylist picks up to 12 pieces of clothing for you, and you keep what you like and send back the rest for free. Boxes arrive monthly, every 2 months or quarterly.

It competes head on with Stitch Fix, and its main argument is volume: most styling services send 5 items, DailyLook sends 7 to 12, which makes it much easier to build full outfits from a single box. Sizes run from 0 to 24W (XS to 3X).

Clothing rack with fall outfits in a warm living room — DailyLook stylists pick clothing for your lifestyle and budget

DailyLook plans and prices

What you pay	Price	Details
Styling fee	$40 per box	Turns into store credit for 30 days, so it is free if you keep something
Clothing	From about $60 per item	You only pay for what you keep
Keep 3 or more	50% off one item	Half off the lowest priced item
Keep 5 or more	50% off two items	Half off the two lowest priced items
Shipping and returns	Free both ways	Prepaid return label in the box

How DailyLook works

You start with a style quiz covering your sizes, fit, budget, lifestyle and the pieces you never want to see. A stylist then builds your box, and before it ships you get a 24 hour preview: you can swap up to 3 items and add accessories. Once you confirm, the box ships, usually within 5 to 9 business days.

When it arrives you have 5 days to decide. Check out online for what you keep and send the rest back with the prepaid label. Miss the deadline and DailyLook treats the whole box as kept, so set a reminder. You can skip a box, change the frequency or cancel from your dashboard.

DailyLook box with sweaters, jeans, a belt and a bag — A box holds up to 12 pieces, from tops and jeans to jackets

Woman next to a rack of DailyLook clothes — Every box is put together by a real human stylist

What’s in a typical DailyLook box

7 to 12 clothing items picked around your quiz and past feedback
A mix of tops, blouses, sweaters, pants, jeans, skirts, dresses and jackets
Pieces chosen to work together as complete outfits
Optional add-ons such as jewelry, scarves, belts and handbags, from about $14
No shoes, which only appear in outfit photos as inspiration

Three example DailyLook boxes styled for different clients — Sample boxes styled for three clients

The styling fee and store credit

Every box carries a $40 styling fee. For your first box it is charged at sign up, and after that when your stylist starts working, usually 1 to 2 weeks before delivery. The fee converts into store credit that you can use on items in the box, accessories or sample sale pieces, but it expires after 30 days and is not refunded. New members often get a discount on the first styling fee.

Woman browsing a rack of denim and knitwear — Sizes run from 0 to 24W, or XS to 3X

Rack of patterned blouses and jackets beside a DailyLook box — Accessories and bags can be added to your next box

Is DailyLook worth it?

Yes, if you want help building a work and weekend wardrobe and you expect to keep a few pieces each time. The bigger box gives you more real choice than most stylists, and the preview fixes the obvious misses. If you mostly want to try trends without buying, a rental service is the smarter and cheaper route.

Pros

Up to 12 items per box, more than most rivals
Real human stylists and a preview with up to 3 swaps
Sizes 0 to 24W in the same service
Free shipping both ways and multi item discounts

Cons

Items start around $60, so a full keep is expensive
Only 5 days to return before you are charged for everything
The $40 credit expires after 30 days
Ships in the US only, no shoes

Best alternatives to DailyLook

Comparing fashion subscriptions for women? Here is how DailyLook stacks up:

DailyLook vs Stitch Fix: Stitch Fix sends 5 items with a $20 styling fee and a bigger brand range, but fewer pieces per box.
DailyLook vs Wantable Style Edit: Wantable sends 7 items with a similar keep what you love model and a strong focus on everyday basics.
DailyLook vs Nuuly: Nuuly rents 6 pieces a month for a flat fee, better if you want variety rather than to buy.
DailyLook vs Rent the Runway: Rent the Runway is a designer rental closet, the pick for events and statement pieces.
DailyLook vs FashionPass: FashionPass rents trendy pieces from popular labels for a flat monthly fee, a fun option if you love to rotate outfits.

DailyLook FAQ

Is there a DailyLook coupon?

New members usually get a discount on the first styling fee, and the built in member discounts take 50% off one item when you keep 3 or more, or two items when you keep 5 or more.

How do I cancel DailyLook?

Cancel from your account dashboard at any time. If your stylist has already started on your next box, contact Client Services, and use any remaining store credit before it expires.

Is DailyLook worth it?

For women who keep a few pieces each box, yes. The large box and the styling fee credit make it fair value. If you return most items, the fee adds up.