Selena Gomez and Demi Lovato are celebrating their friendship with a Rare Beauty launch. The limited-edition Delena Soft Pinch Blush Bundle costs $50 and pairs each star’s go-to Soft Pinch Liquid Blush shade with a free Soft Pinch Blush Brush worth $26, against a listed compare-at price of $76.
How Much Is the Rare Beauty Delena Bundle?
The bundle is listed at $50 on RareBeauty.com, with a compare-at price of $76, and was available when we checked on October 29, 2026. Rare Beauty published it on October 28. Our math: $76 minus $50 is $26, exactly the value Rare Beauty gives the free brush, so you are paying the regular price for the two blushes and getting the brush for free.
The bundle is a RareBeauty.com and U.S. exclusive, so you will not find it at other retailers.
What’s in the Delena Soft Pinch Blush Bundle?
Rare Beauty says the bundle celebrates “nearly 25 years of friendship” between Selena and Demi and “pairs their current go-to Soft Pinch Liquid Blush shades.” According to the product images on RareBeauty.com, the shades are:
- Hope, Selena Gomez’s pick (Soft Pinch Liquid Blush)
- Virtue, Demi Lovato’s pick (Soft Pinch Liquid Blush)
- Soft Pinch Blush Brush, free, a $26 value per Rare Beauty
Our Take
This is less a discount than a gift set: the two blushes at full price with a free brush, in shades chosen by two of the best-known names in pop music. It makes a ready-to-give holiday present for a fan, and since it is limited edition, it may not stay in stock for long.
Best for: Rare Beauty fans, Selena and Demi fans, and anyone who wants the brush anyway. Skip it if: you already own Hope and Virtue, or you live outside the US.
More celebrity beauty gift news: the Patrick Ta holiday mystery box and the Fenty Beauty 12 Dayz calendar.
Price and Availability: The Essentials
- Price: $50 at RareBeauty.com, checked October 29, 2026
- Compare-at price: $76, per Rare Beauty
- Contents: 2 Soft Pinch Liquid Blushes (Hope and Virtue) plus a free Soft Pinch Blush Brush ($26 value)
- Availability: limited edition, RareBeauty.com and U.S. exclusive
