JELL-O and clean beauty brand Tower 28 have launched a limited-edition JELL-O x Tower 28 Collector’s Set at $58. The box holds 2 full-size ShineOn Lip Jellies, 4 mini LipSoftie tinted lip treatments inspired by JELL-O flavors, plus a bag charm, three rings and a jelly pouch.
How Much Is the JELL-O x Tower 28 Collector’s Set?
The set costs $58 on tower28beauty.com. It went live on October 28 and was available when we checked on October 29, 2026. Tower 28 offers free shipping on orders of $30 or more, so the set qualifies.
Tower 28 calls it an “exclusive collector’s set you won’t find anywhere else.” The collab also includes separate items: a JELL-O Lip Jelly Gift Set at $24, a Lil’ Pudding Mini LipSoftie Gift Set at $20 and a So Juicy bag charm at $12. Our math: those three come to $56, $2 less than the Collector’s Set, but Tower 28 does not say their contents match the set, so compare the product pages before choosing.
What’s Inside the Collector’s Set?
- 2 full-size ShineOn Lip Jellies
- 4 mini LipSoftie Tinted Lip Treatments inspired by JELL-O flavors
- 1 bag charm
- 3 rings
- 1 jelly pouch
That is 6 lip products and 5 accessories in one box, about $9.67 per lip product if you count only the lip items.
Our Take
This is a fun, nostalgic stocking stuffer for teens and lip gloss fans. The accessories are what make the Collector’s Set different from the smaller gift sets, so buy it if you want the full JELL-O look, and pick a single set if you only want the lip products.
Best for: lip gloss collectors and fans of food brand collabs. Skip it if: you do not care about charms and rings.
More food and beauty collabs this season: OPI x M&M’S advent calendar and Squishmallows x TONYMOLY.
Price and Availability: The Essentials
- Price: $58 at tower28beauty.com, checked October 29, 2026
- Contents: 2 ShineOn Lip Jellies, 4 mini LipSofties, bag charm, 3 rings, jelly pouch
- Edition: limited edition collector’s set
- Shipping: free on orders of $30+
- Smaller options: Lip Jelly Gift Set $24, Lil’ Pudding Mini LipSoftie Gift Set $20
